Supplement Trends You Can't Miss in 2025

The Kerry Health and Nutrition Institute (KHNI) has unveiled its 2025 report on the Ten Key Health and Nutrition Trends, providing insights into the future of food and beverage innovation.

What Awaits Us in 2025

Looking ahead to 2025, adding dietary supplements to our daily lives is getting easier and more beneficial. New innovations are improving focus and skin health, making the future of supplements look very promising. Products like Artah's Metabolic Fix and Vida Glow's Sleep supplement show big steps forward in health benefits.

SEABODY's Movement Supplement is another example of how supplements are getting better at helping our bodies and minds. The trend towards adaptogens, like Ashwagandha in Nutriburst, shows a focus on overall health. Whether it's getting enough Vitamin D or following the latest protein trends, there's something for everyone.

In 2025, we expect to see more supplements tailored to our individual needs. This will be thanks to new science in biomarker and genetic testing. Even though personalized nutrition is expensive now, it's a sign of things to come. As the health and wellness market grows, supplements that boost our immune system, muscles, and brain will become even more important.

Key Takeaways

• The wellness supplement market is projected to reach $178 billion in 2025.
• Innovative products like Artah's Metabolic Fix are leading the way in targeted nutrient enhancements.
• The popularity of adaptogens like Ashwagandha is on the rise, promoting holistic wellness.
• Personalized nutrition services are becoming more accessible due to advances in biomarker and genetic testing.
• Key nutritional supplements such as Vitamin D, Omega-3 Fatty Acids, and B vitamins address common health concerns including fatigue, immune support, and brain function.

Sports Nutrition Supplements

Sports nutrition is always getting better, with new supplements that boost performance and help with recovery. More Americans are working out, and sports supplements are key for their success. They offer real benefits that athletes can see.

Hydration & Electrolytes

Being hydrated is key for top performance. Hydration solutions do more than just quench thirst. They also replace lost electrolytes during hard workouts. Nuun Sport tablets, for example, keep your electrolytes and fluids in balance, so you're always ready for the next challenge.

Creatine Monohydrate

Creatine monohydrate is a well-studied supplement that boosts strength and muscle. Studies show that 5 to 10 grams a day is good for your brain and muscles. It's a must-have for athletes wanting to up their anaerobic performance.

Source: Mysportscience

Recovery and Performance

Recovering after a workout is just as vital as the workout itself. Supplements like DIRTEA Chaga Mushroom Powder help with recovery. They reduce inflammation and boost energy without the crash. These products help muscles recover fast, so you're ready for your next workout. Plus, they're backed by science, giving athletes confidence in their choice.

Beauty-from-Within Supplements

The 'beauty-from-within' trend is growing fast. People want fewer but more effective beauty products. They're turning to supplements for all-around benefits. The market for these supplements is expected to boom by 2025.

Skin Health

Dermatologists and nutrition experts stress the need for skin health nutrition. Supplements with ceramides and fatty acids are popular for skin repair. Dr. Barbara Sturm's Skin Protection is a top choice, with ingredients like Purslane and Siberian Ginseng for glowing skin.

More people are interested in antioxidants and nutrients for their skin. This shows a move towards internal supplements for beauty. By 2025, 75% of new skincare will include barrier-repairing ingredients, making beauty supplements key in skincare.

Hair and Nails

Hair and nail care is also getting a holistic approach. Hair growth supplements are popular for strengthening hair and improving nail health. Biotin, collagen, and vitamins are in demand for beauty from within. Nighttime hair care routines highlight the need for supplements that work while you sleep.

Many brands now offer eco-friendly supplements without losing effectiveness. They use marine and bovine collagen to meet different needs.

Anti-Aging Benefits

The anti-aging industry is changing with supplements that fight aging from inside. These supplements, rich in antioxidants and nutrients, help rejuvenate cells. Beta glucans and liposomal supplements are popular for their ability to absorb nutrients well and fight aging.

Cymbiotika's Liposomal Glutathione is a prime example of these advanced supplements. The demand for them is rising as people see the link between internal health and youthful skin. By 2025, 60% of skincare products will have anti-aging ingredients, showing a growing acceptance of beauty-from-within.

The 'beauty-from-within' trend is changing the game for skin health. It's making a holistic beauty approach the standard. Adding these supplements to your routine can help you glow from the inside out.

Source: Amazon

Gut Health Supplements

Supplements focused on gut health are becoming more popular. They include probiotics, prebiotics, and synbiotics. These help improve digestion and balance in the gut, boosting immune function and nutrient absorption.

Probiotics

*Probiotics* are live microorganisms that offer health benefits. They help keep the gut bacteria in balance, which is key for digestive health. Taking probiotics regularly can help with bloating, constipation, and diarrhea. It may also strengthen your immune system.

Prebiotics

*Prebiotics* are fibers that feed the good bacteria in your gut. They help probiotics grow, creating a healthy gut environment. Adding prebiotics to your diet can improve digestion and boost your immune system. Foods like chicory root, garlic, and onions are good sources.

Source:Gutbiome.com

Synbiotics

Synbiotics combine the strengths of probiotics and prebiotics. They have live bacteria and the fibers they need. This combination boosts digestion, nutrient absorption, and overall gut health. Synbiotics are a step forward in managing gut health, promising better benefits than probiotics or prebiotics alone.

Innovative Supplement Delivery Formats

The supplement market is always changing, introducing new supplement delivery innovations. These changes aim to make dietary aids more effective and enjoyable. Every year, new ways to take supplements are being created.

Effervescent tablets are becoming more popular. They dissolve in water, making it easier to take them. The fizzing action helps break down the ingredients faster.

Gummies are also gaining fans, thanks to their taste. They're perfect for those who don't like pills. Gummies make taking vitamins and minerals fun and easy for everyone.

Nanoencapsulation is another big step forward. It uses tiny particles to improve how supplements are absorbed. This is great for nutrients that might not be fully absorbed by the body.

“These delivery formats not only innovate in terms of technology but also in user experience,” stated a spokesperson from leading supplement brand, Vitabiotics.

Customizable formats like dissolvable strips are also on the rise. They dissolve quickly on the tongue, making it easy to get nutrients. With personalized nutrition becoming more popular, these new formats meet many needs.

• Effervescent tablets
• Gummies
• Nanoencapsulation techniques
• Dissolvable strips

The growth in supplement delivery innovations shows a big change. Health supplements are becoming more convenient, effective, and fun. Whether it's effervescent tablets or nanoencapsulation, the future of supplements is exciting.

Source:MDPI

Supplements, trends, 2025

As we near 2025, the supplement industry is changing. It's focusing on being open, effective, and green. This meets the demand for products that really help our health. A big trend is the use of GLP-1 medications for weight loss, with about 7% of U.S. adults using them.

Companies like Nestlé and Danone are updating their products to meet this new market. They want to offer what people want.

The supplement industry innovations are exciting. Brands are using ingredients backed by science and new ways to make products. For example, Odyssey Wellness got $6.3 million in funding in 2023 for their mushroom drinks. This shows people want products with real ingredients and simple formulas.

Venture capitalists are careful about who they invest in. They look for high-quality and effective products. This has led to supplements that help with weight loss, muscle, bone, and metabolism. Companies like Cook Unity are making meals for people who use GLP-1 drugs, showing the market is growing.

Investors are confident in the VMS sector's growth. They see a focus on health and wellness. Deals like Wellful buying Ancient Nutrition and Key haven backing Health Tech Bio Actives show this. These deals highlight the focus on natural ingredients and wellness brands.

Private equity is also playing a big role. Morgan Stanley Capital Partners bought Food Science, showing interest in nutritional supplements. Nutra-Med bought Legacy Pharma Solutions, showing the importance of contract packaging in supplements.

The global wellness economy was worth $6.3 trillion in 2023. North America, and the U.S. in particular, led the way. This growth is because people want personalized, high-quality supplements. It shows a move towards products that help with longevity and health.

Immune Support Supplements

Keeping your immune system strong is more important than ever. The focus on immune support supplements is growing. This is because people are learning more about how they help fight off illnesses and boost health.

The market has a wide range of products. These include traditional vitamin supplements and new natural extracts. They are all designed to help your body fight off infections.

Vitamin D and Zinc

Vitamin D and Zinc are key for a strong immune support plan. Research shows Vitamin D helps control the immune system. Zinc keeps immune cells working well.

Adding these vitamin supplements to your daily routine can help fight off germs.

Elderberry and Probiotics

Elderberry is known for its strong immune-boosting effects. The berries are full of antioxidants that help lessen cold symptoms. This makes them a great choice for elderberry benefits.

When you mix elderberry with probiotics, it's even better. Probiotics help your gut health, which is linked to a strong immune system.

Mushroom Extracts

Medicinal mushrooms like Reishi, Chaga, and Maitake are popular for immune support. These medicinal mushrooms have special compounds that boost and balance the immune system. Adding mushroom extracts to your routine can offer a natural way to support your immune health.

Source:Amazon

Collagen Supplements

Collagen supplements are key in wellness routines, boosting skin, joint, and bone health. It's important to know the different types, like marine collagen and bovine collagen. Also, understanding their various forms is vital.

Marine Collagen

Marine collagen comes from fish and is known for its fast absorption. It's said to make skin more elastic and hydrated. People choose marine collagen for its eco-friendly source and the collagen benefits it offers, like fighting aging.

Bovine Collagen

Bovine collagen is from cows and is great for joint health and skin support. It's rich in types I and III collagen peptides. These are key for keeping tissues elastic and flexible.

Innovative Formats

Collagen supplements now come in many new formats. You can find powders for smoothies or capsules for easy use on the go. Brands are even making collagen-infused drinks and snacks. This variety aims to fit different lifestyles and preferences, making collagen benefits accessible to everyone.

Source:FoodBev Media

Plant-based Proteins

Plant-based nutrition is becoming more popular. This is because plant-based proteins are key for active people and those who care about the environment. Let's look at where these proteins come from and why they're good for us.

Pea Protein

Pea protein is known for being nutritious and easy to digest. It's a big part of many vegan supplements. For example, Suru Balance Shake has 20 grams of pea protein in each serving.

It has amino acids that help build muscle. This makes it great for athletes and anyone who works out.

Hemp Protein

Hemp protein is full of good fats and has all the amino acids we need. It's found in products like HLTH Code Plant-Based Complete Meal, with 27 grams of protein per serving.

It's good for your heart and can help reduce inflammation. This makes it a great choice for those who want to stay healthy with plant-based foods.

Pumpkin Seed Protein

Pumpkin seed protein is packed with iron and antioxidants. It helps with more than just muscle repair. It's a key part of vegan supplements for those looking for nutrient-rich options.

It tastes nutty and can be used in many recipes. This is why it's becoming more popular among health-focused people.

Mixing different plant-based proteins is important for getting all the amino acids we need. This is key for keeping muscles strong and staying healthy. As more people look for plant-based options, knowing about these proteins can help you make better choices.

Source:MDPI

Women’s Health Supplements

Women's health supplements are getting more attention. They're moving from general multivitamins to ones that focus on specific health needs. Research shows a big increase in demand for supplements that help with hormone balance and perimenopause by 2025.

Mood and PMS Support

Stress and anxiety have gone up, with 43% of adults in the U.S. feeling it more in 2024. To help with PMS symptoms and mood, many women are using natural supplements. Ingredients like ashwagandha, magnesium, and chasteberry are key in providing relief and improving mood.

These supplements help balance hormones and reduce stress. They are vital for women's overall health and well-being.

Hair, Skin, and Nails

Beauty supplements for hair, skin, and nails are becoming more popular. They include ingredients like biotin, collagen, and antioxidants. The trend towards personalized beauty and wellness shows how important these supplements are for healthy skin and strong nails.

With the beauty devices market expected to hit £7.5 billion by 2030, these supplements will play a bigger role. They help with cellular repair and hormonal balance.

Weight Management

Natural weight management is key for many women wanting a healthy lifestyle. Supplements with green tea extract, CLA, and fiber help with weight and boost metabolism. As people look for holistic solutions, these supplements are a natural fit for diet and exercise.

Probiotics, like lactobacillus reuteri and lactobacillus rhamnosus, are also important for women's gut health. They help maintain a healthy weight.

As women's health trends and technologies evolve, the focus is on personalized solutions. Supplements for PMS relief, beauty, and weight management are leading the way to a healthier future.

Source:ACCESS Newswire

Nootropics for Cognitive Enhancement

Nootropics have become very popular for their ability to improve brain function, memory, and focus. They have seen a 27% increase in use from 2020 to 2023. This growth shows how much people want to boost their brain health, from students to seniors. The market for these supplements is expected to hit $1.6 billion by 2026.

We will look at three important nootropics: Lion’s Mane Mushroom, L-Theanine, and Ginkgo Biloba.

Lion’s Mane Mushroom

Lion’s Mane Mushroom is a big name in brain health. It helps protect the brain and supports the growth of nerve cells. This makes it great for keeping your mind sharp and fighting off mental decline.

L-Theanine

L-Theanine is found in tea and is known for its calming effects without making you sleepy. It helps balance brain chemicals, leading to better focus and calmness. Adding L-Theanine to your routine can help you stay sharp and focused.

Ginkgo Biloba

Ginkgo Biloba is one of the oldest living trees and is packed with antioxidants. It helps protect the brain and improve blood flow, which boosts memory and focus. It's a key choice for those wanting to keep their brain healthy for the long term.

The market for nootropics is growing fast, thanks to more people wanting to improve their brain function. Supplements like Lion’s Mane Mushroom, L-Theanine, and Ginkgo Biloba offer many benefits. They help support brain health and make it easier to stay mentally sharp.

Source:Nourished Communities

Lion’s Mane Mushroom

Adaptogens for Stress Management

More people are looking for natural ways to handle stress. Adaptogens are becoming popular for this reason. They help your body deal with stress and adapt to challenges.

Ashwagandha

Ashwagandha has been known for centuries in Ayurveda. It's now getting attention in the US. Studies show it can lower cortisol levels and stress, making it key for stress relief.

As demand grows, you'll see Ashwagandha in more products. This includes multivitamins, hormone balance formulas, and athletic supplements.

Rhodiola Rosea

Rhodiola Rosea is another powerful adaptogen. It boosts mental stamina and energy. Its effects on reducing fatigue and improving mental performance are significant.

Adding Rhodiola Rosea to your daily routine can help manage stress. It boosts your resilience.

Holy Basil

Holy Basil, or Tulsi, is our third adaptogen. It has anti-inflammatory and antioxidant properties. These make it versatile and beneficial for health.

Whether in tea or supplements, Holy Basil supports your body's stress response. It promotes well-being.

Using adaptogens like Ashwagandha, Rhodiola Rosea, and Holy Basil can improve stress management and health. With their growing popularity, 2025 looks good for natural stress relief.

Source:American Herbal Products Association

Greens and Omega Oils for Optimal Health

Adding green supplements and Omega-3 benefits to your diet is key for good health. These foods are packed with nutrients that help your heart and brain. Green supplements like spirulina and chlorella are full of vitamins and minerals your body needs.

Omega-3 fatty acids in oils like flaxseed and fish oil are great for your heart. The Omega 3-6-9 blend boosts heart health, brain function, and skin health. Eating these oils regularly can make you feel better overall.

With more people focusing on personalized nutrition, getting the right mix of nutrients is important. Supplements that match your genetic makeup and blood sugar levels can improve your health. Adding green supplements and Omega-3 oils to your diet can help you feel more energetic, focused, and less stressed.